June 29, 2021

What is a Good ROI for Rental Property? | Prosperity Wealth

What is a Good ROI for Rental Property?

A question we get asked often is ‘What is a good ROI for rental property?’ by people looking to invest in buy-to-let properties. Return on Investment (ROI) is a measure of how well an investment performs, expressed as a percentage of the initial money spent. We’re going to help you understand how to interpret ROI, what defines a strong return and how to improve your rental property returns.

Calculating ROI for Rental Property

To calculate what your ROI on a rental property is, start by subtracting your annual expenses from your rental income, then divide by the total investment. The formula looks like this:

ROI = (Annual Rental Income – Expenses) / Total Investment x 100

Expenses can include mortgage payments, property management fees, maintenance and insurance. As an example, if you’ve invested £100,000 in a property, earning a net income of £9,000 annually after expenses, your ROI would be 9%.

What is a Good ROI for Rental Property?

What is a Good ROI for Rental Property?

Determining what constitutes a ‘good’ ROI depends on individual investor goals and risk tolerance. For most, a 5-8% ROI is good, while others aim for 8-12% or higher, considering both immediate cash flow and long-term growth prospects. Provided that your ROI is positive you will be making a profit on your investment.

Understanding Rental Yield and Why It Matters

Rental yield, another essential metric, measures the rental income in relation to the property’s value. It’s calculated by dividing the annual rental income by the property’s current market value, then multiplying by 100 to get a percentage. 

A property yielding between 5-7% is a good rental yield, with anything above 7% indicates a stronger earning potential. 

Yield is particularly helpful for investors with properties in multiple areas, as it provides a straightforward way to compare income potential.

Factors Influencing ROI on Rental Properties

Several factors impact the ROI on rental properties, including:

  • Location: High-demand cities may offer stable returns due to consistent rental demand, but initial purchase costs are often higher. In contrast, properties in suburban or developing areas may provide higher yields due to lower property prices.
  • Purchase Price and Rental Rates: Buying at a lower price but securing competitive rent helps improve ROI.
  • Expenses and Maintenance Costs: High-maintenance properties may impact your ROI if expenses continually cut into profits. Choosing properties with low maintenance needs can keep net income more predictable.
  • Financing and Mortgage Rates: Interest rates on buy-to-let mortgages can substantially influence profitability. Working with competitive financing options or fixed-rate mortgages can help stabilise your expenses over time.

Profitability Metrics Beyond ROI

While considering what is a good ROI for rental property is essential, many investors also consider other metrics to get a fuller picture of potential profitability:

  • Net Operating Income (NOI): A property’s income after operating expenses but before mortgage payments. This can give insight into the property’s operating performance.
  • Capitalisation Rate (Cap Rate): Calculated by dividing NOI by the property’s purchase price. Cap rates help assess whether a property generates enough income relative to its cost.
  • Cash-on-Cash Return: This metric assesses annual cash flow relative to the amount invested out-of-pocket. It’s useful for investors financing their purchases through mortgages.

By evaluating these metrics alongside ROI, investors can make informed decisions, particularly for properties that might differ in terms of yield and long-term appreciation.

What is a Good ROI for Rental Property?

Why Choose Prosperity Wealth to Maximise Your Rental ROI?

Prosperity Wealth is a leading UK property developer, with a portfolio of high-quality developments in carefully selected regional markets with high rental demand and growth potential. Our properties offer investors an opportunity to achieve a strong rental ROI.

Prosperity Wealth also removes traditional barriers to entry by offering flexible payment plans. This approach allows investors to secure properties without a large upfront deposit, making it easier to start or grow a rental portfolio. Additionally, our experienced team manages every stage—from property acquisition and design to ongoing management—ensuring your investment is well-maintained and optimised for consistent returns.

For more information on property investments and how Prosperity Wealth can help you grow your investment portfolio, whether you’re overseas or based in the UK, Get in touch with us today via phone on +44 (0) 121 237 4610 or email info@prosperity-wealth.co.uk to get started on your investment journey.


Frequently Asked Questions

What is a good ROI for rental property in the UK?
A good ROI for UK rental properties typically falls between 5-10%. This level of return generally balances profitability with the costs and risks associated with buy-to-let investments.

What is the rule of 2% rent?
The “2% rule” suggests that if a rental property generates monthly rent of at least 2% of its purchase price, it’s likely to be a profitable investment. While this rule is more common in some international markets, in the UK, meeting or exceeding a 1% yield can indicate strong returns, depending on local rental demand.

What is the average profit from rental properties in the UK?
Profit margins vary widely based on location and expenses. After costs, an average UK rental property might generate an ROI of 6-8%. Cities with higher purchase prices, like London, may see lower profit percentages but benefit from strong long-term appreciation.

What return should you get on a rental property?
Aiming for an 5-10% ROI is generally considered a good target. This range tends to cover expenses while also offering a competitive return on the investment. Prosperity Wealth’s focus on high-quality developments across the UK helps investors achieve strong returns through expertly managed properties.

Is it still worth doing a buy-to-let?

While a buy-to-let investment can still yield reasonable profits through rental income and long-term appreciation, it now demands more thorough upfront research into house prices and ongoing effort than before. The key is to approach it as a long-term investment with realistic expectations regarding returns.

Download our free buy-to-let investment guide.


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