We’ve just announced a key change here at Prosperity as Prosperity Wealth rebrands to Prosperity Group. To be clear, this isn’t just a simple name change; it’s a strategic move that we believe accurately reflects our extensive, multi-layered service model and our broader vision for property investment.
The shift from ‘Wealth’ to ‘Prosperity Group’ is effective immediately, and it applies to all our operations, branding, and communications.
The previous name, Prosperity Wealth, may have unintentionally suggested that we only focused on one specific part of the investment lifecycle. We felt the new name, Prosperity Group, was necessary to clearly communicate that we are a single, cohesive organisation built from several specialised components working together.
This change in terminology allows us to properly showcase what we represent, a complete collective of businesses. Crucially, it helps ensure that our clients and the marketplace understand the full, full-service range of support we offer under the wider Prosperity banner.
In today’s increasingly complex property market, appearing one-dimensional is a limitation we wanted to address. The new name helps us overcome that, emphasising our robust, interconnected service structure instead.
Founder & CEO, Joe Billingham, provided a concise explanation for the change:
“The key being, ‘Wealth’ is one-dimensional, whereas ‘Group’ incorporates our full-service offering, from buying a property from the developer to full long-term lettings and management of the asset.”
This change therefore positions the Prosperity Group as a dynamic, comprehensive partner, rather than just a single-function provider in property investment.
The main driver for this rebrand is simply to bring our name in line with how we actually work. We have moved away from being just an investment service to what you might call a “concept-to-completion” structure.
The idea is simple: we want to support you through the entire lifecycle of an asset. That means being there from the initial sketches and construction phases all the way through to long-term management and, eventually, your exit strategy.
By bringing these specific services under one roof, we’re trying to solve a common headache in this industry: fragmentation. We want to ensure that the team building your property talks to the team managing it, keeping standards consistent so nothing gets lost in the handover.
Here is how the divisions break down:
Prosperity Developments is where it all starts. It’s our construction arm, covering everything from city-centre “Urban Living” projects to more exclusive “Country Homes.” We realised early on that the only way to really guarantee quality control is to build the assets ourselves, rather than relying entirely on third-party contractors who might not share our priorities.
While the Group name is different, our core expertise remains exactly the same. The Prosperity Group team handles the logistics: sourcing the right opportunities, dealing with the purchase process, and figuring out payment plans that actually work for individual investors. It’s about navigating the paperwork so you don’t have to.
Prosperity Vita is our registered social housing provider. Usually, developers outsource the affordable housing requirement to meet council quotas, but we prefer to keep it in-house. It allows us to ensure “tenure-blind” quality, which is just a fancy way of saying you shouldn’t be able to tell the difference between our affordable units and our private ones. Whether it’s shared ownership or homes for key workers, the finish remains high.
This is our Build-to-Rent (BTR) fund, operating exclusively under the Prosperity Living brand. It holds and manages a portfolio specifically for the rental market.
Once the building is finished, Lamont Estates takes over. They handle the lettings and day-to-day management of individual units. Their job is to turn a property into a performing asset, focusing on keeping occupancy rates high with reliable tenants. It’s intended to be a painless service that protects your yield without you needing to take calls about broken boilers.
Protecting the value of your apartment is pointless if the building it sits in falls apart. Bloc oversees the wider development, handling maintenance, insurance, and the upkeep of communal spaces like lobbies and car parks. A pristine environment helps keep the asset desirable for the long haul.
Rebranding from Prosperity Wealth to Prosperity Group isn’t just a marketing exercise; it’s about setting a clearer standard. We aren’t just selling wealth creation anymore; we’re trying to build a complete ecosystem.
From the first brick laid by Developments to the weekly cleaning scheduled by Bloc, we want to be accountable for every inch of the building. The rebrand from Prosperity Wealth to Prosperity Group is live now, and we’re keen to prove that this integrated approach offers better value and a much smoother experience for you.
